Fertility care is evolving. As patient demands and clinic complexities grow, the technology supporting this field must advance. Enter a new generation of platforms - designed to go far beyond managing appointments and medication reminders.
Learning from 1st generation fertility patient apps
1st generation apps were an important first step. They showed the promise of crafting digital patient experiences. Basic features like chat, appointment reminders, and medication management helped clinics share information with patients.
However, these point-solutions quickly revealed a bigger problem: underlying operational and incompatibility across systems. As clinics adopted 1st generation apps, many discovered that the limited scope of these tools led to frustrating workarounds. The devil is in the details - patients and care teams often find themselves running parallel systems, juggling emails, chat apps, and phone calls, which ultimately undermined the very efficiency the apps were supposed to deliver.
For example, during a recent visit to a clinic, we observed staff using email and whatsapp alongside their 1st generation app’s chat feature. This duplication of effort defeated the purpose of having an app in the first place - and eliminated the important one source of truth for the care teams. Clinics need more than basic communication tools; they need comprehensive solutions that integrate seamlessly into their daily workflows.
New generation platforms
The fertility landscape has changed, and today’s environment demands more than what 1st generation apps can offer. That’s where new generation platforms like wawa fertility come in. Built to address the needs that 1st generation apps couldn’t, wawa fertility goes beyond patient interaction - it optimises clinic operations, reduces administrative burdens, and helps clinics grow.
With wawa fertility, clinics get a holistic operating system that integrates everything from patient intake and bookings to billing, data analytics, and personalised patient journeys. It’s not just about making things easier - it’s about empowering clinics to scale and provide better care.
From 1st generation to the new generation
While 1st generation apps focus on communication features, new generation platforms like wawa fertility take it further:
Real results
Clinics that have transitioned from 1st generation apps to platforms like wawa fertility have seen substantial improvements in their operations and patient care:
“Switching to wawa fertility has enabled us to increase patient satisfaction and make it easier for our care teams to do their job. We’ve streamlined operations, and our patient satisfaction has never been higher.”
Easy migration
We know many fertility clinics have had bad experiences deploying new solutions. wawa is built for easy implementation, and while we can do one-day onboarding we enjoy spending time with our partners to not merely migrate existing workflows but also take the opportunity to simplify and automate repetitive and inefficient areas. We go-live together, and make sure you feel informed and supported at every step of the way:
The future of fertility care
As fertility care becomes more complex, clinics must choose technology that can keep up. New generation platforms like wawa fertility are the key to staying competitive, scaling operations, and delivering exceptional patient outcomes. By learning from the limitations of 1st generation apps, we’ve built a solution that doesn’t just meet today’s demands—it sets clinics up for success in the future.
Emil Dalgård on Mon Aug 26
